Where Do Buyers Come From?
More and more, it's the Internet.
A survey done by the National Association of REALTORS® in 2003 showed that 71% of buyers used the Internet to look for homes. That was up from just 41% in 2002. It is estimated that the rate for 2004 will be 91%.
Not only is exploring homes on the Internet easy and convenient for homebuyers, it allows them to access much more information than they can from any other source. The Internet allows them to see multiple photographs of the home's interior and exterior, view virtual tours (which is the next best thing to being there), locate the property on a map with a click of their mouse, locate schools and other points of interest.
Compare that with yesterday's static print advertising and you'll readily understand why the Internet is so attractive to homebuyers. I work with a lot of people relocating from other areas. Many of them aren't even interested in receiving listings that don't have multiple photographs!
If you want to sell your home in today's market, a strong Internet presence is a must, not a luxury.
As a heavy user of the Internet and a certified e-Pro REALTOR®, I will make sure that your home is widely available on the best real estate sites.
Ebby.com may be the most popular home-finding Web site in our area. More than 12,000 visitors view properties on Ebby.com each day. Your home will be on this site along with additional photos and if possible a virtual tour.
Realtor.com is the most visited real estate site anywhere. It features listings from all over the country. Not all REALTORS® are members of Realtor.com. I am, and because of that your home will get an enhanced presentation on this site including: multiple photographs, virtual tour, custom narrative, and custom headlines.
Through Realtor.com's extensive online distribution network, your home receives the benefits of reaching some of the largest audiences on the Internet:
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My own website is at www.cindyruppert.com. The International Real Estate Digest (IRED) has rated this site "Excellent", and made it a Prime Location. It also won two coveted Webawards. I use this site to heavily promote my listings with customized layouts, expanded narrative, virtual tour and a photo gallery.
Search Engine Advertising
I will also purchase Pay-per-Click advertising for your home on the major search engines, including Google, Yahoo!, AOL, Ask Jeeve, MSN, and others. Whenever someone enters your street address, an advertisement for your home will be shown with a link to your page on my site.